Ken Rashbaum spoke at a BritishAmerican Business webinar, “Unlocking the Full Value of First-Party Data,” held on Wednesday, September 23rd. Joining Ken and providing their insights on the most ideal way to leverage the smart use of first-party data to succeed in digital advertising were Kevin Joyner, Director of Planning & Insight at Croud and Ben Titchmarsh, Head of Media & Marketing at Propeller Group. To view the webinar in its entirety, click here.
Kenneth N. Rashbaum