Rubik’s Cube Trademark Assailed as Generic

The makers of the Rubik’s Cube are using illegitimate trademarks to squeeze out the competition, a competing puzzle-cube maker claims in a federal complaint. Hungarian architecture professor Erno Rubik invented the three-dimensional puzzle cube that made his last name famous in 1974, but attorneys at Barton LLP argued in a Feb. 2 complaint for Cubicle Enterprises that “certain, and perhaps all, of the Rubik’s patents have expired.” Cubicle filed its suit in Manhattan, the same court where Rubik’s Brand Ltd. brought a trademark action against it October 2017, only to voluntarily dismiss the claim without prejudice on Jan. 25…READ MORE