Barton Becomes Member of Out-of-Home Advertising Association of America

We are excited to announce our membership with the Out of Home Advertising Association of America (OAAA). As the premier trade association for the U.S. out-of-home (OOH) advertising industry, OAAA is a passionate advocate and progressive thought leader that protects, unites, and advances the interests of the OOH industry.

OAAA’s 800+ members are media companies, advertisers, agencies, ad-tech providers, and other partners that represent the vast OOH industry. Since its founding in 1891, OAAA has promoted the responsible growth of OOH advertising and continues to do so today, fueled by smart data, digital technology, and unrelenting innovation.

In particular, the OAAA serves the industry by:

• Informing a positive legislative, regulatory, and legal agenda that protects and promotes the value of OOH advertising at the Federal, State, and Local Levels.
• Creating the policies, standards, and best practices to improve OOH advertising quality, appearance, safety, and effectiveness.
• Balancing and serving the interests of all members, and providing the tools, resources, and support members need to win in the marketplace.
• Creating and hosting member networking, industry education events, and a national conference that drives awareness of OOH and brings together advertisers, agencies, and partners.

The membership is spearheaded by partner Patrick J. Smith, who is well known in the OOH advertising sector and possesses significant experience relating to commercial contracts, dispute resolution and avoidance, and assessment of liabilities and risks for media companies, advertisers, and their partners alike. He is a recognized subject matter expert and thought leader on laws governing advertising content and the marketing of regulated consumer products.

Prior to Barton, Pat spent a decade of his legal career as Chief Litigation and Regulatory Counsel for OUTFRONT Media (one of the US’s largest public advertising companies) where he oversaw the organization’s litigation, regulatory, employment and insured matters remit, and counseled the business on risk assessment and dispute management. Pat also served as Chief Compliance Officer, where he oversaw internal investigations and ethics training, and was responsible for advising the board of directors, senior management, and internal and independent auditors on compliance and litigation.